September 18, 2014

Email Marketing Programs


Email marketing programs are programs that allow you to carry out your email marketing tasks. The are essential to email marketing campaigns, as sending out emails with a regular email account (E.g. Hotmail) is not a feasible option. Not only will standard email providers not be able to send out bulk emails to your subscribers, they also have no way of letting subscribers opt in to your list, they have no branding options, and they have no tracking options (Among many other things). That’s why email marketing programs are crucial to your email marketing efforts.

There are many different brands of email marketing programs, so it’s often confusing for people new to internet marketing to figure out which one to choose. And to be honest, the top few email marketing programs are all quite similar. Where they differ is in the minor details, small features that you may or may not want when carrying out your email marketing campaign. For example, some may offer conversion tracking, others may not. With some you will be able to create surveys in your emails, with others you won’t. So looking at the smaller differences will allow you to better match yourself up with the correct email marketing program.

What Should You Look For In Email Marketing Programs

So, what to look for in a email marketing program? You definitely want reliability. You want a good email delivery rate, as it’s important that your subscribers get their email when they’re supposed to. And while it’s impossible to make sure all your emails get delivered all the time, it’s important that over 99% of them do. You also want to make sure they have all the features you need. Some of the features all the top email marketing programs have in common include good statistics tracking at no extra cost. This is important because when checking your statistics, you can figure out which of your mailing list subscribers are the most responsive. And the more responsive they are to your emails, the more money you can potentially make from them. All the top email marketing programs also have autoresponders built in, so your email marketing can be put on auto pilot.

How Much Are Email Marketing Programs?

Prices vary for these email marketing programs, but many of the top companies are similar. They’re based on how many subscribers you have, so the more you have the more you’ll pay. And this is how it should be. If you’ve got thousands of subscribers more then someone else, you have the potential to make more money from your list. And if you’ve got thousands of people on it and you’re not making any money from it, you’re kind of missing the point of email marketing. So in that sense, having to pay more for email marketing programs the more people you have on your list can be a good motivator to keep you making money. And if you’re not making it one way, change up your email marketing tactics and try something else. Just make sure you get the right email marketing programs to make everything that bit easier.