September 25, 2017

When Should You Start Building Your Mailing List?


Build your mailing list

This is a question I’ve been asked many a time before. The question of when you should start building your mailing list is one that’s widely questioned amongst business owners, but in reality has a very simple answer: You should start building your mailing list right from the beginning! The reason for that is this…

If you have a nice new website and you don’t have a opt-in in form to catch visitors email addresses, you’re potentially losing out on a lot of money. The whole reason why you get people on your mailing list is so you can contact them whenever you want, if you get people on your website but don’t take down their contact details you’re probably not going to hear from that person again. Now imagine one of those people was a big spender, you’re just missed out on some very big sales…

Think about it like this, you have a business meeting with a lot of people worth keeping in contact with. However, you don’t bring your mobile phone so you can’t take any of their details down. Further more, you know you won’t get the chance to contact these people again as they all live abroad. Don’t you wish you brought your phone with you now? Not having a opt in form on your website is like not carrying your mobile phone around with you, it simple doesn’t make sense!

One of the things you should do when building a site is always implement an opt-in form even before it goes live. That way you can start collecting people’s details on your mailing list right from the beginning. Even if you only get 20 subscribers in the first month, that’s 20 more potential customers, and potentially a lot more money (You might even get a big spender or two in there).

Don’t wait until months into your business before you start building your mailing list, start collecting subscribers today and increase your business potential immediately!

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